5 marketing tools to help sell landscaping and lawn care

Editor’s Note: This article was written by Chad Diller of Landscape Leadership

Image provided by Turfscape, Inc.

Whether you’re struggling to generate leads for your lawn or landscaping business, or when you have so many that you don’t know how to deal with them, the last thing you want to see is lost sales.

When working with our customers Landscape tour, I often see companies making big improvements in lead generation but realizing that they may not get enough deals.

The problem? Sales reps may miss out on important tools that make them more successful. You may have already paid good money for these tools. Imagine a device that you’ve spent good money on and it’s just gathering dust in your business. You may need to invest more in these tools. Your sales numbers can depend on it.

In addition to generating leads, these marketing tools can save your sales team time and hassle while helping your business grow.

Here are five of them.

1. Extensive blog articles on your website

It is possible that you already have a blog on your website, but most of the time I find that lawn and landscaping companies are not taking full advantage of this tool. Short articles without a lot of relevant, helpful information are unlikely to do you much good.

What I mean are in-depth blog articles (800 to 2,000 words long) that have lots of helpful content and great photos. These articles should be interesting and fun to read – and they should answer tough questions or help potential customers better understand a service you offer. They can also address concerns that arise during the sales process.

A good example is an in-depth article that examines how to compare one lawn care estimate to another so your prospect can make a wise choice. Another good example is an article that explains what the timeline will look like for a design / build project.

You can provide helpful information to your prospects while also showing them how you can make the process easier for them if they hire you.

2. Written case studies

Case studies are another powerful tool that can help your prospect trust you. Extensive case studies prove that you have done this type of work before, which helps the prospect gain confidence in your skills. They also give a potential client an idea of ​​what to expect and what the process will be like.

This is a tool that can be especially effective in completing the sale. When a prospect stands between hiring you and another company – and you send them a solid case study – it can make a world of difference.

3. Marketing and sales videos

Of course, not everyone likes to read long articles – and that’s why Video is so important too. Both lawn maintenance and landscaping produce visual results and videos are a great way to showcase them. It also gives you the opportunity to share their experiences with current customers. This can be very far-reaching for potential customers.

4. Dynamic picture gallery

You probably already know that photos are a really important way to showcase your work. However, there are more creative ways to organize photos than just using a standard gallery. Often the problem with website galleries is having each set of photos in a folder for a specific project. These groupings can be cumbersome for the client to navigate.

Instead, I’d suggest a dynamic gallery where you can include any photos you have but allow the prospect to filter images based on a specific category they’re looking for – like fire elements, patios, or outdoor kitchens. For commercial accounts, you can also set up a gallery that can be filtered by property type (HOAs, retail, campus, etc.).

This makes the photos even more meaningful for your customers as they will find many more that are directly related to their context.

5. Downloadable Resources

Finally, we have to keep in mind that the potential customer is not always ready to buy when you approach them. Sometimes you need to take care of a customer over a period of months or even years. One of the useful marketing assets to use for these customers is guides, tips, and reports.

You can place these on your website for download (when a website visitor enters their email address). However, this is also a great tool if you want to “check in” with a former prospect and let them know that you are still interested in their business. Instead of just saying hello, you can send them a valuable resource that they can use – and that also positions you as a helpful guide rather than a pesky salesperson.

Follow through

Ultimately, your success with any of these tools boils down to actually using them. Make sure your sales reps know these tools are in place and how and when to reach prospects.

Make wise investments in assets that improve both marketing and sales. Help your salespeople help themselves. You can do more work and make life easier for everyone involved.

Chad Diller alongside his biography

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