Builders’ Merchants News – Building professionals urged to visualise landscaping opportunity
Consumers are more likely to spend their disposable income on ambitious moves or home renovations.
As property prices skyrocket and buyers increasingly look for properties with landscaped gardens, construction professionals are urged to use the latest visualization technology to create aesthetically impressive projects.
Nationwide said UK house prices rose 10.9% in the year through May, whereby the most important factor is the preference for larger living and garden areas. This reflects a recent study by Post Office Money that found in a survey of homeowners that landscaping is the most profitable home improvement in terms of property value creation.
Combined with the fact that large expenditures like overseas vacations will remain at minimal levels this summer, this suggests that consumers are more likely to spend disposable income on ambitious moves or home renovations.
This gives construction professionals an opportunity to capitalize on this trend and promote the benefits of a well-landscaped garden. Visualizer tools can help landscapers stand out from the crowd by showcasing creative ideas and bringing designs to life.
Darren Crane, National Sales Manager Independent Merchants & Buying Groups at ACO Water Management, said, “These latest numbers support something we have seen for a while. People expect more than ever from their garden – it is more and more an extension of their home that can be adapted to all needs.
“From a drainage point of view, this means a real drive for products that not only fulfill their water management function, but also look good. Tools like our visualizer are indispensable here to demonstrate how the latest water management technologies can be integrated into eye-catching designs. “
Dealing with the latest trends will help further differentiate landscapers and construction professionals. .
“The home renovation boom is not slowing down and there is evidence that landscaping projects are growing in popularity,” said Crane. “Building professionals have the opportunity to highlight the added value of a well-designed garden to their customers.” Bringing them into a home and using visualizers to demonstrate the latest design trends is an important tool that is available to them. “