Four Seasons Total Landscaping to releases Lawn Jawn IPA, a beer mocking infamous Trump campaign press conference

Four Seasons Total Landscaping, the northeast Philadelphia-based company that hosted an infamous Trump campaign press conference last November, is now entering the beer industry.

The landscaping company teamed up with Lehigh County’s Funk Brewing and apparel company Philly Drinkers to bring out Lawn Jawn, a juicy IPA that pokes fun at the press conference.

The IPA label is a real eye-catcher. It contains a representation of the press conference and drawings of the crematorium and the sex shop located near the shop. There’s also a picture of Gritty holding a hockey stick on the company’s roof.

The label was designed by an artist in Argentina who has never been to Philadelphia, they say Inquirer. But she researched the city’s cultural icons and landmarks – and she didn’t miss much.

The label also contains the Phillie Phanatic, Swoop, a pretzel stand, Independence Hall, the Liberty Bell, various skyscrapers in Center City, the LOVE sculpture, cheesesteaks, the Rocky Statue and Rocky Balboa running up the steps of the Philadelphia Museum of Art.

Alex Einhorn, owner of Philly Drinkers, developed the original concept for the beer. He already had a relationship with the brewery and the landscapers and was able to bring both sides together.

“Our biggest goal for the can is that people don’t drink it right away,” Einhorn told the inquirer. “They’ll look at the can like it’s ‘Where’s Waldo’.”

Approximately 30 boxes of Lawn Jawn IPA will be available next month. Initially, the beer will only be sold at the Four Seasons Total Landscaping concert on August 21 and at Pennypack Beer Distributors in Northeast Philly. The latter will receive six boxes of 16-ounce cans on August 17th. The makers hope for a wider release in the future.

Four Seasons Total Landscaping jokingly called Lawn Jawn IPA “the official craft beer of botched pressers, troll concerts and gardening”.

While the beer isn’t out there just yet, there’s no shortage of Lawn Jawn IPA merchandise for fans to stock up on in the meantime.

The landscaping company earned its fame when former President Donald Trump’s attorney Rudy Giuliani spoke to journalists in the company’s parking lot when Joe Biden was named the 2020 presidential election winner.

Trump had tweeted the location of the press conference, leading many people – including some reporters – to mistakenly believe that he had mistaken Four Seasons Total Landscaping for the Four Seasons Hotel in Center City. But Trump actually tweeted the right place.

Giuliani’s remarks were a deluge of unsubstantiated allegations of election fraud and ballots cast in Philly.

Four Seasons Total Landscaping has tried many times to expand its 15 minute fame by launching a line of merchandise that starred Fiverr’s Super Bowl commercial and concert planning with Laura Jane Grace and Brendan Kelly. ON Documentation about the rise of Four Seasons Total Landscaping is also in the works.

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