Guide to Making Your Landscaping Business More Eco-Friendly
If you are currently considering buying a commercial landscaping franchise, there is one thing you must carefully consider: the environmental impact. Not all landscape design methods are sustainable, even if the entire company promotes nature.
The United States Environmental Protection Agency (EPA) has established some guidelines for “green landscaping”. You have presented sustainability aspects for landscape gardeners and landscape owners alike. When calculating your start-up costs for lawn maintenance, consider emission-free landscaping. This is one of the most important sustainability considerations recommended by the EPA.
Greening your business doesn’t just mean meeting EPA standards. It will also strengthen your social responsibility as a company, which includes dealing with the environment. Remember, being a small business doesn’t mean your carbon footprint is small. If a thousand small businesses leave light carbon footprints, that adds up to one large carbon footprint. So, by taking the extra step of adopting sustainable practices, you are breaking out of the problem and contributing to efforts to save the earth.
However, here are some ways to make your commercial landscaping services greener:
1. Follow the EPA recommendation
Before starting your business, check to see if you can consider these EPA recommended sustainability considerations:
- Integrated pest control
- The use of recovered and recycled materials
- The use of low energy materials
- The use of penetrable surfaces for rainwater management
- The use of native and climate-friendly plants
- The use of energy efficient lighting
- The use of low-emission to zero-emission devices
If you follow these recommendations, your services will be recognizable as green landscaping. To further mark your green identity in the industry, the EPA has more resources and guidelines on their website. Visit it and note the practices and products that you should be using.
2. Avoid gas powered lawn mowers
Using gas powered lawnmowers will instantly rid you of your green business identity. Gas-powered lawnmowers emit a thousand times more greenhouse gases per hour of operation than electric lawnmowers. These emissions correspond to those of a 100-mile drive.
However, if you are switching to electric lawnmowers, choose ones that run on a renewable energy source to suit your sustainability practices. Electric lawn mowers do not use gas and emit greenhouse gases. They ensure the air purity and the health of your lawn care staff.
3. Avoid harmful lawn chemicals
Many landscapers and landowners have traditionally used pesticides, herbicides, and synthetic fertilizers. But these substances can do more harm than good. Herbicides can speed up weed killing, but they can kill harmless bugs and animals in the process. Pesticides, meanwhile, have tons of dangerous side effects, including contaminating groundwater. They create contaminated runoff that can get into streams and lakes and damage aquatic life.
Synthetic fertilizers are also dangerous because greenhouse gases are released during their manufacture. In addition, the nitrogen that the plants have not absorbed turns into laughing gas, a greenhouse gas that is 300 times more powerful than carbon dioxide. It can also contaminate wells and affect water supplies.
Organic fertilizers and homemade pesticides and herbicides are the best alternatives to harmful lawn chemicals. They may not give results as quickly as chemicals, but they do have better long-term effects. Your clients will surely prefer investing for the long term than repeatedly spending for short term results.
4. Use green marketing strategies
Green marketing strategies strengthen your good reputation. But also be careful what you say; People need to see that you are a really green company and not another company that is just greenwashing.
Don’t stop using eco-friendly gardening tools. Also try to go paperless in your transactions. If that’s not practical, at least print on recycled paper. Most print shops offer the option of printing brochures and other promotional materials on recycled paper, which is almost as cheap as virgin paper.
Better yet, focus your marketing on the internet so you can skip the prints. Internet marketing is cheaper than print or direct mail anyway. Also, consumers are now finding businesses through Google or social media. Even if you’re a B2B company, your customers are more likely to use the internet to search for vendors than to look for print ads.
5. Get a Green Business Certification
Finally, get credibility for your green landscaping practices from the Green Business Bureau or Green America. Your certification can serve as your badge that your customers will appreciate and appreciate. And from then on, stick with your green practices. Share your story and engagement on your website and social media too.
The more you educate about green landscaping, the more you can encourage businesses and owners to follow suit. Deviating from traditional practices may be a bit of a challenge for businesses, but if we are to save the planet, we will have to accept the minimal inconvenience.