How landscapers can compete against DIY lawn and landscaping
If you are a landscaper you may feel like other local businesses are your biggest competition. But in this DIY age, many landscapers also feel like they are competing with their own potential customers. There are some homeowners who would like to try these services out for themselves rather than hiring a professional.
Homeowners often find DIY landscaping a way to save money. But if they make mistakes, they could cost themselves more money in the long run. Therefore, it is important for professionals to prevent potential customers from making these mistakes.
We’ve rounded up some tips industry professionals have shared regarding how to compete against home improvement.
Tell them how to do the job
While it may sound counterintuitive to teach your clients how to get the exact services you want to sell, many landscape architects say they have had great success with this approach. There are several benefits to sharing tips in the form of articles and videos on how to properly perform certain services.
For one thing, it teaches DIY enthusiasts how to get a job right so that if they really do it on their own, they get it right. That said, if you later start editing this service (or others) for them, you won’t have to go in and fix a bunch of bugs.
It also positions you as an expert – what you want your clients to see you as when they decide whether to hire or not. If customers don’t get information from you, they may turn to YouTubers or unfamiliar sources.
Finally, it also shows just how difficult some of these services can actually be – which could prepare you for a sale. Once customers understand the hassle of fertilizing their lawns or pruning plants, they may decide to just get involved instead. By telling them how to perform a particular service, you are also explaining to them that this can be more complex than they realize.
Explain where mistakes are often made
If you want to give a handyman on how to complete a specific lawn or landscaping task, you may also want to share where people often make mistakes. Again, this is a way to subtly discourage them from tackling the service themselves. If pruning a plant at the wrong time of year could affect its flowering, let them know.
They are helpful in helping them avoid mistakes, but you also explain to them why it is best to leave these services to a professional.
Also, most people don’t know what kind of equipment or products are actually needed to do landscaping work. Once you have them filled in – along with the potential costs – they may find that it is not worth investing time or money if they could hire you.
Conquer the hearts of DIY enthusiasts
At the end of the day there will always be those who first want to try to tackle a service themselves. Instead of fighting them, an educational approach is usually more effective. It could ultimately steer that lead in your direction.
The truth is, most people think that certain services are easier until they really try them out – or learn more about what it’s about. They also tend to underestimate the time and money involved in a DIY approach.
And even if they don’t hire you for the service you teach them, they can hire you for something else. It pays to work with home improvement rather than against them.